Our Courses

Selling to Win - Sales Skills Course

Manage SalesMarketing & Sales
POA

Each delegate will receive a course manual, a Richard Denny book personalised and signed by Richard Denny. The course content includes: 1. Winning more business from the competition 2. Achieving a sale when not the cheapest 3. Becoming a preferred supplier 4. Closing more sales 5. Getting yourself accepted by the customer immediately 6. Opening the meeting and agreeing goals 7. Understanding the customer's requirements 8. Active listening skills 9. Checking your understanding 10. Matching their needs with your solution 11. Selling the benefits of your solution 12. Asking for their business 13. Closing the sale effectively

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Motivate to Win - Team Leadership Skills

MotivationalHuman Resources
POA

Each delegate will receive a course manual, a Richard Denny book personalised and signed by Richard. The course content includes: 1. Maximising productivity in the workplace 2. Practical actions to lead and motivate a team, rather than manage them 3. The Laws of Motivation 4. How to support each of your people to give them the best chance to be successful 5. Communicating the minimum standards and qualities which the whole team must deliver 6. Helping people to develop and become more independent bullet-point How to become a better and more confident communicator 7. Bringing individual personal development plans to life 8. Understanding the basics of coaching

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Sales Relationship Management Course

Manage SalesMarketing & Sales
POA

Each delegate will receive a course manual, a Richard Denny book personalised and signed by Richard The course content includes: 1. The Customer Driven Marketplace 2. The Relationship Professional 3. Relationship Management Principles 4. Selling into a portfolio of clients 5. Understanding the client perspective 6. Portfolio Opportunity 7. Advanced Interpersonal Skills 8. New Business Acquisition 9. Personal Action Plans

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Leadership Masterclass

Management SkillsBusiness
POA

The Business Growth Masterclass Result: All participants will be ignited with the latest best practice concepts as well as the very latest in competitive edge selling. The outcome will be new clients/customers and increased business from existing customers, plus that magic ingredient the winning attitude. OBJECTIVE: This one day Masterclass will guide all delegates to achieving profitable business growth. In a tough trading environment business growth is often dependent on taking market share and this is best achieved by being in business with as against doing business with. Business generators and sales people must be value creators not talking brochures. Selling is no longer just about persuasion, winning business is about problem solving creativity and adding value. This Masterclass is packed full of immediately useable best practice techniques on winning new business, increasing profits in a tough, challenging and changing market place. In many professions and industry types growth can only come from increasing market share, are you and your people really equipped to deserve to win customer loyalty and be able to win their business when you are not the cheapest? Content Includes: • The only four ways to grow a business • How to increase prices without losing customers • The mistakes people make in selling • How you can get your customers to sell for you • How to find the decision maker • The perfect sales presentation • The latest and most powerful selling tools • Closing a sale effectively • Why no can make you a lot of money • Why be careful with email • Why customer satisfaction is so dangerous • Reducing discounts • The vital ingredient – the difference that makes the difference Who should attend? Entrepreneurs, directors, managers, business owners, sales people, plus anybody who is tasked with growing a business. Notes: Restricted to a maximum of 12 delegates this is a great opportunity to work closely with Richard and each person should bring one or two key questions related to business growth within their own business to discuss with him. Each delegate will have the chance to arrange a personal and private one-to-one meeting with Richard to discuss and develop ideas for their own business at a special discounted rate if booked on the day. Results Guarantee: If this Masterclass does not deliver £20,000 increased revenue within six months the investment will be refunded

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Business Growth Masterclass

Management SkillsBusiness
POA

This Masterclass is packed full of immediately useable best practice techniques on winning new business, increasing profits in a tough, challenging and changing market place. In many professions and industry types growth can only come from increasing market share, are you and your people really equipped to deserve to win customer loyalty and be able to win their business when you are not the cheapest? Content Includes: 1. The only four ways to grow a business 2. How to increase prices without losing customers 3. The mistakes people make in selling 4. How you can get your customers to sell for you 5. How to find the decision maker 6. The perfect sales presentation 7. The latest and most powerful selling tools 8. Closing a sale effectively 9. Why no can make you a lot of money 10. Why be careful with email 11. Why customer satisfaction is so dangerous 12. Reducing discounts 13. The vital ingredient the difference that makes the difference Who should attend? Entrepreneurs, directors, managers, business owners, sales people, plus anybody who is tasked with growing a business. Result All participants will be ignited with the latest best practice concepts as well as the very latest in competitive edge selling. The outcome will be new clients/customers and increased business from existing customers, plus that magic ingredient the winning attitude. Just a few comments from the many delegates who have participated:

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Communicate to Win

Administration and SecretarialBusiness
POA

Each delegate will receive a course manual, a Richard Denny book personalised and signed by Richard, a 25% discount voucher on product, plus a £50 voucher for use on a further training course. The course content includes: 1. Understanding the limitations and opportunities of communicating on the phone 2. Proven structures for dealing with inbound calls and making outbound calls 3. Building rapport with the customer 4. Standards and protocols for delivering outstanding service on the phone 5. Four different telephone buying and selling styles 6. Cross-selling and up-selling techniques 7. Critical after-call activities 8. Dealing with complaints 9. Closing the sale effectively

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Presenting to Win

PresentingMarketing & Sales
POA

Each delegate will receive a course manual, a Richard Denny book personalised and signed by Richard, a 25% discount voucher on product, plus a £50 voucher for use on a further training course. This workshop guarantees to improve the communication and presentation skills of all who attend. A must if you are serious about presenting your business in public. The benefits are: 1. Improved interaction and relationship. building 2. The ability to capture the listening and keep people listening. 3. You will have techniques and skills to motivate people to a more positive result. 4. Your message will be remembered. 5. You will stand out in the marketplace as a high level professional presenter. 6. Your meetings will see you being more in control of getting your message across. 7. Your voice and body language techniques will enhance the message not confuse or appear negative.

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Negotiate to Win/Win

Career HelpHuman Resources
POA

In today’s more competitive and price sensitive market place it is essential that sales people are skilled in winning business without giving away all the profit. This negotiation skills course is primarily for sales people which can easily add 10% to sales revenue which in turn can go straight to the bottom line. These essential skills must be embraced by all business people but particularly sales and business growth executives. The fees on this course will be repaid countless times over in the results to come. Course Objectives: 1. To equip all delegates with the critical basic negotiation skills. 2. To build a solid structure for effective negotiation. 3. To consolidate key interpersonal skills. 4. The opportunity to practice new skills. 5. Built into the programme will be the unique Denny ingredient for achieving greater success. 6. To enable all delegates to handle the discount question and reduce the amount given away by discounting. 7. To help delegates hold their gross profit margin. The course content includes: 1. Understanding Negotiation. 2. The Commercial Aspect. 3. Negotiation Skills. 4. Negotiation – Behaviours & Tactics. 5. Negotiation Practice. 6. Delegate Presentations – Planned Actions.

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Each delegate will receive a course manual and a digital copy of Vince Golder's book ‘The Power of Referral Marketing’, plus a £50 voucher for use on a further training course. Also an excellent lunch is provided! Course Objectives: 1. To advise delegates on the basics of high quality professional referral marketing and how to use this powerful strategy to increase your business 2.credibility, prices, leads, customers, sales, customer satisfaction and loyalty, profits and long-term business growth 3. How to reduce your marketing costs and challenges from the competition The Course Content Includes 1. Definition, benefits, value and advantages of professional referral marketing 2. 105 systems and strategies to maximise your referrals, including how to double your referrals in just one month 3. Forming alliances and networks that send you all the referrals you can handle Case Studies 1. How an accountancy firm doubled their referred business in just 18 months 2. How a car salesman achieved 100% of continuously increasing sales purely on referrals 3. How a training company achieved 44% response on an endorsement mailshot 4. How a wedding joint venture achieved a massive increase of 485% in wedding orders in just 7 months 5. How 5 restaurants formed a "cuisine group" and trebled their business in just 6 months 6. How a travel company operated a referral follow-up programme that doubled their business in just two years 7. Plus many more...

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About Us

The Richard Denny Group has provided customised training and business support since 1980. In the late 1990?¢‚Ǩ‚Ñ¢s the British Academy Diploma Courses were launched and more recently one day programmes have been introduced. DEVELOPMENT We develop people for themselves and for our clients. CONFIDENCE We develop confidence and positive attitudes RESULTS We mentor leaders who perform and achieve results. SOLUTION We deliver practical solutions and enhance motivation Just try us ?¢‚Ǩ‚Äú there is no risk whatsoever for any organisation that places business with Denny Group.

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Denny Training

8 Gainsborough House
Battlebrook Drive
Chipping Campden
Gloucestershire
GL55 6JX

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